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Pfizer Marketing Manager in Tamsui, Taiwan

Role Description

PCH is a leading global consumer healthcare company with #1/leading brands in several categories, including Centrum (#1 multivitamin), Caltrate (#1 calcium supplement) and Advil (#1 OTC pain reliever). Taiwan is a leading market for PCH. Centrum, Caltrate and Stresstabs are each the #1 brand in their respective categories in Taiwan.

Responsibilities:

Deliver target sales, profit and market share performance for assigned products

  • Formulate annual marketing plan and communication strategies in line with marketing manager

  • Work with Regional and Global Franchise Team to deliver communication projects

  • Execute efficiently annual marketing activities and monitor effectiveness of the activities to ensure achievement of brand objectives

  • Control marketing expenses within budget and monitors the level of contributions of his/her assigned products

  • In alliance with internal cross-functional teams to develop plans and activities to deliver brand business objectives, which include:

  • Product launch or promotion plan

  • Sales volume and revenue objectives by product

  • Customer coverage

  • Prepare monthly and ad-hoc analysis, reports, presentation and plans

  • Support trade marketing team to formulate annual trade marketing plan

  • Support trade marketing team in formulating and implementing new product or special promotion SKU in distribution coverage and account promotion plans

  • Assist consumer hotline and factory site to provide necessary support when facing consumer inquiriesFacilitate optimal capitalization on short-term to mid-term brand business growth opportunities.

  • Formulate 35 year brand management and line extension plan

  • Formulate channel opportunities for brandFacilitate operations of other functional division by providing required information and support

  • Forecast market demand on regular basis to facilitate adequate product supply

  • Update brand strategies and activities to internal cross-functional teams

  • Input on information to other functional divisions as requiredKeep updating on market dynamics so as to facilitate optimally commercialize growth potential of the assigned brands

  • Conduct field visit on a regular basis to ensure understanding of product and competitor performances

  • Monitor on a regular basis the following through both primary and secondary data collection

  • Brand performance

  • Consumers' A&U and their needs

  • Market dynamics (size, trend and competition)

Qualifications

Education / Experience

  • University graduate with qualification in Marketing, Business or similar fields - MBA preferred

  • Minimum 7 years of marketing experience of which at least 4+ years in the capacity of a manager or above

  • Ability to create and deliver effective presentations to working teams and senior management required

  • Product launch/ communication development/ TV and digital media buy/ IMC campaign plan and execution/ consumer insight probing experiences are required, previous FMCG experience (sales, marketing, etc.) is preferred

  • Ability to manage multiple priorities effectively, problem solving, obtaining consensus required

  • Possess a genuine interest in helping to improve the lives of consumer and their families

  • Strong understanding of business strategy, marketing planning tools and processes

  • Strong customer focus with the ability to adapt to internal client needs and expectations

  • Strong communicator and presenter, with the ability to persuade others and foster open communication

  • Proactively lead affiliate-wide projects to deliver quality results as needed

Skills

  • Strong business acumen

  • Strategic and logical thinking

  • Outstanding communication and interpersonal skills

  • Strong leadership and influence skills

  • Self-drive with high EQ and result-oriented

  • Excellent command of English and Mandarin Chinese (written and spoken)

COMPETENCIES REQUIREMENTS

Pfizer Core Competency

1.Strategic & Innovative thinking

2.Influence skills

3.Result orientation

Functional Competency

1.Marketing and P&L management

2.Presentation skills

3.Consumer insight and shopper insight

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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