Pfizer OFG in Shanghai, China
Responsible for franchise Marketing leadership for the fast growing Hemophilia franchise. Includes brand ownership of inline products BeneFIX and Xyntha. Development and execution of academic platforms in partnership with key customers and authorities. Lead market development activities associated with near term pipeline and Gene Therapies. Needs to lead the Hemophilia XFT without direct managing authority. Level offered will be commensurate on candidate's experience.
Go to Market Model operationalize and ensure XFT execution
Develop and Execute on Academic Platforms for Hemophilia
Strategic Brand and Franchise Planning
Brand Strategy Execution
Lifecycle Planning and Market development for Hemophilia pipeline, Gene Therapy
Bachelor's degree. Advanced or scientific degree is valued.
15+ years of experience in Marketing, Sales, Strategic planning or other business leadership roles
Demonstrated cross functional leadership and ability to "Get Things Done"
High Financial acumen and ability to make trade-offs
Emotional Intelligence, strategic thinking and collaborative leadership necessary.
Prior RD experience is advantageous but not mandatory; Specialty Care experience preferred.
Strong understanding of hospital products and Access/Reimbursement/Policy environment
Experience with academic platforms and partnership with key customers is valued.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.