Pfizer US Abrocitinib Patient Support Ecosystem Lead, Sr. Manager in New York City, New York
This is an exciting opportunity to join a critical launch brand for the I&I business unit, and one of Pfizer's 25 breakthrough products! Abrocitinib, although in pre-launch phase at this time, is an oral JAK inhibitor for moderate to severe Atopic Dermatitis with breakthrough designation and could be Pfizer's first JAK inhibitor in Dermatology. Abrocitinib is expected to become a blockbuster product for Pfizer.
The US Abrocitinib Sr. Manager will play an integral part of the pre-launch and launch activities, creating strategy, launching and managing the execution of a robust Patient Support Ecosystem.
This position will report to the Director, Abrocitinib/Eucrisa Consumer Team Lead.
Imagine, design, launch and actively manage robust Patient Support Ecosystem, including:
Strategic plan and robust content development that will drive branded and unbranded channels such as websites, SEM/SEO, other rich brand content (patient education, in-pharmacy and in-office materials and beyond)
Creation and management of a robust multi-faceted digital CRM program
Launch and manage Social Media community providing responsive "social care" patient support
Leverage partnership and innovative mindset to create meaningful external relationships and programs with Social Influencers, Digital Media, Advocacy Groups in conjunction with PR and Advocacy Pfizer colleagues. Lead Eczema Awareness Month activities for brand
Create and lead innovative early experience patient effort to maximize uptake and generate positive brand experiences in partnership with the HCP and Access teams
The ideal candidate has meaningful US consumer marketing experience. The candidate should demonstrate strong decision-making skills, with a proven track record of success in working in a team-based environment, with multiple marketing and cross-functional partners.
BS/BA required, Advanced degree preferred
At least 5 years of pharmaceutical experience in consumer marketing experience required, launch experience valued
Demonstration of strategic and tactical marketing capabilities with proven creative and analytical skills
Experience developing and managing digital ecosystem and managing range and volume of assets
Thirst for innovation with ability to work in white space (without road map), strong analytical skills, detail oriented, action driven and creative mindset
Agency management experience & knows how to "get things done" at Pfizer/large matrixed organization
Strong team player
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
Other Job Details:
Last Date to Apply for Job: January 24, 2020
Eligible for Employee Referral Bonus
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research