Pfizer Director, Abrocitinib HCP Marketing in New York City, New York
This is an exciting opportunity to join a critical launch brand for the I&I business unit, and one of Pfizer's 25 breakthrough products! Abrocitinib, although in pre-launch phase at this time, is an oral JAK inhibitor for moderate to severe Atopic Dermatitis with breakthrough designation and could be Pfizer's first JAK inhibitor in Dermatology. Abrocitinib is expected to become a blockbuster product for Pfizer. The US Abrocitinib HCP Marketing Director will play a critical role on the team and in supporting the development of the launch strategy for HCPs (Derms and Allergists).
The ideal candidate will have had significant marketing expertise and led the advancement of key imperatives in order to maximize brand value. Although launch experience is not required it is preferred. The candidate should demonstrate strong strategic and analytical thinking as well as creativity and decision-making skills, along with a proven track record of success in working in a team-based environment, with multiple marketing and cross-functional partners
This position will report to the US Dermatology Marketing Lead.
Lead the development of the HCP targeting and segmentation plan to support US launch
Lead the ideation, development, research and finalization of campaign, core US materials and messaging platform in partnership with global
Partner with HCP Lead and team, including the Global Marketing team, to inform and develop the brand strategy to support US launch based on customer insights.
Work closely with Medical on the data evolution and launch plan to support continuous growth for abrocitinib
Lead competitive planning and CI for team
Lead the planning and execution of ad boards to gain critical insights for launch
Lead the RC team and partner with RC to develop regulatory launch strategy
HCP promo agency lead
BS/BA required, Advanced degree highly preferred
At least 8-10 years of pharmaceutical experience in marketing experience required
Previous launch and in-line US Marketing experience preferred
Ability to manage large, complex budgets
Demonstrated success in independently developing, executing, and measuring complex HCP marketing programs - both personal and non-personal tactics
Proven track record of identifying customer needs, extracting key insights, and translating these into meaningful value propositions, and tactics
Confidence and ingenuity to initiate, create, and bring ambiguity into action
Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance
Solid business acumen with excellent verbal and written communication skills for a wide variety of audiences, including senior management.
Strong analytical skills; detail oriented, action driven; and creative
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
- 20-30% Travel
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EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
Other Job Details:
Last Date to Apply for Job: January 24, 2020
Eligible for Relocation Package
Eligible for Employee Referral Bonus
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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