Pfizer Country Brand Manager, Ibrance / Palbace in Mumbai, India

Role Summary

• Responsible for a brand plan that maximizes patient impact and deliver against financial objectives within a brand/category sub-segment, while the overall accountability remains with the CBL. Business sub-segment is a geography, brand or portfolio that is managed as part of a broader accountability owned by a CBL.

• Manages a sub-segment of the category.

• Owns the budget and execution of programs part of the tactical plan.


• Provide local insights and brand feedback to Brand Lead / Category Lead

• Lead Cross Functional Team to drive brand/portfolio objectives

• Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives

• Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country

• Collaborate with partners to broaden access for our innovative drugs (Patient Groups, NGOs, etc)

• Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA

• Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed

• Manage local agencies for trans-creation (budget, scope, timing, and quality of project)

• Forecast brand performance and track progress towards target

• Develop country brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads

• Cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc

• Train Field Force on product positioning and prioritization

• Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes


• Brand Plan: review of brand strategies by Sales/marketing/regulatory / legal

• Campaign Development: Select best fitting modules for country needs

• Promo Meetings: Manage compliance review of materials

Shared Accountability

• Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and Mktg. Lead)

• Long-range forecasting (with the leadership team)

• Revenue adjustments, as needed (with the leadership team)

• Develop promotional meetings strategy and drive execution

• Validate brand-specific messages, design training (w/medical, regulatory)

• Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical

Product Complexity

• Participates in Launch Strategies

• Designs and participates in growth product strategies

• Designs and drives strategies for foundational products

Skills / Knowledge / Qualification / Experience

Expect candidates to demonstrate these commercial /management competencies

• Insight - Applying

• Strategy & Planning - Applying

• Execution - Applying

• Innovation - Learning

• New Asset - Learning

• Data Analysis - Applying

• Metrics - Learning

• Matrix management - Applying

• Market Access - Learning

Qualifications & Experience

• 3-5 years of marketing experience

• MBA Required

Other Job Details:

  • Last Date to Apply for Job: November 23, 2018

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.