Pfizer US Prevnar13 Pediatrics Marketing Director (Access and Adherence lead) in Collegeville, Pennsylvania
Prevnar 13 is the #1 selling vaccine in the world with $4B in U.S. annual revenues. The foundation of the Prevnar 13 business in the U.S. is in the pediatric space, with more than $2B in annual U.S. revenues. Prevnar 13 helps to protect babies against Invasive Pneumococcal Disease (IPD), with a series of 4 doses administered at 2, 4, 6 and 12-15 months of age. The vaccine is an integral part of the CDC vaccination schedule and is routinely recommended for use in children. While most babies get vaccinated with Prevnar 13, vaccination rates significantly vary across the U.S. and some populations remain under-vaccinated.
The U.S. Prevnar 13 Pediatric Marketing Team is passionate about helping to save babies lives and takes ownership in delivering results to ensure Pfizer's continued success. The team operates in a fast-paced, ever-changing environment and encourages a culture of high agility, close collaboration, and innovation.
The U.S. Marketing Director, Prevnar 13 Pediatric Access & Adherence will be asked to close the existing adherence gap through strategic deployment and pull through of programs that lead to a measurable increase of well visits and completion of all four Prevnar 13 doses in line with the CDC recommended schedule. The candidate will be asked to consider the full journey to deploy high impact initiatives to key customer and consumer types.
Given the dynamic market environment, we are looking for a colleague with an agile mindset who thinks beyond organizational silos and is capable and flexible to also lead other initiatives that may arise in line with evolving brand and business priorities.
The Director will be responsible for driving dose adherence in the public and private segments of the pediatric vaccines business.
Primary responsibilities include, but are not limited to:
Strategically assess, prioritize and provide recommendations to innovatively evolve existing adherence programs and stay ahead of the customer experience curve.
Develop promotional pull-through materials, promotional guidance and training materials/programs to support field pull-through of contracted and non-contracted providers across channels (IDN, PBG, GPO)
Ensure programs are of value to and empower customer facing colleagues
Have measures in place that meaningfully demonstrate program effectiveness
Build strong relationships with cross-functional colleagues, (eg, RC Members, Sales/VAM Leaders, market access team)
Partner with the market access team to evolve contract options aligned to the overall brand strategy
Partner with Payer & Channel Access, Account Management and Market Access teams to shape strategic execution of contract offerings and develop/monitor performance metrics related to the impact of contract offerings
Lead/assist with other critical responsibilities/business planning deliverables as needed- e.g. leadership reports, presentations, brand metrics, POA
Undergraduate degree (BA/BS) required; MBA/Masters preferred
10+ years marketing experience is required. Vaccines experience a plus, but not required
Focused on the customer and experience with transforming the customer experience across customer segments (i.e. HCP, patient/consumer, payer marketing)
Innovative mindset, constantly seeking inspiration from outside the field to strengthen approaches
Agile track record, always looking to stay ahead of the change curve
Excellent verbal, written and presentation skills
Proven ability to work effectively in a team-based environment and demonstrate leadership with internal/external stakeholders and partners
Ability to mobilize, influence and collaborate with cross-functional colleagues, even without direct reporting relationships
Strong business acumen including demonstrated strategic marketing and analytical thinking skills
Ability to synthesize complex information and develop actionable customer insights that drive performance
Demonstrated ability to effectively work on multiple tasks with a strong sense of urgency and action, while prioritizing and meeting team goals
Proven success in influence/negotiation; able to build and maintain productive relationships
Team player who puts the needs of the team above her/his own and can spark JOY
An absolute commitment to all applicable compliance rules and regulations
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Other Job Details:
Last Date to Apply for Job: February 27, 2020
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