Pfizer PIH in CITIC Office, China
The position will work with China Marketing Leaders and Empower team to lead the capability building, optimize marketing strategy implementation, enhance people development and contribute on identifying the improvement opportunities in of PIH China marketing team, reports to PIH China CCLF Chair.
Marketing Capability Building & People Development:
Identify specific needs for capability building among PIH China marketing colleagues.
Identify key talents throughout PIH China organization and make tailor made development plan with these talents
Closely cooperates with Marketing, Sales, HR, GCO, KA, Medical, Training and other cross-functions to help align PIH people development strategies with overall corporate strategies
Enable the strategy & execution of people development for PIH China marketers.
Closely collaboration with PEH marketing team to leverage the OnePfizer scale for capability development
Optimize marketing strategy implementation:
Partnership and alignment with EM team to leverage existing training solutions or programs that may already exist;
Enable the implementation of strategic plans and projects; tracks, supervises and adjusts plans and projects to make sure that goals can be achieved.
Innovate on operational improvements that help the organization scale and/or be more effective.
Contribute within the marketing leadership team and sales team through support on cross functional projects and initiatives, and identifying and implementing improvement opportunities
Closely collaboration with operation team for smooth PIH operations.
Identify the potential improvement opportunities：
Take care of marketing operations such as CCMF, COP promotion, EM marketing award case collection etc.l
Promote innovative approaches and enhance best practices sharing in China marketing team.
Identify, raise/share and implement best practices .Ensure consistency in over-arching processes and systems, where needed;
Enhance Marketing & Sales team cooperation and find areas to optimize and improve.
Bachelor degree or above
Strong communication, coordination and implementation skill
At least 10 years experience of sales, marketing or project management in pharmaceutical industry.
Fluency in oral English, written English skill is required.
Proven ability to communicate clearly and appropriately based on audience
Successful candidate must be energetic, motivated, and enjoy being in a high communicative role
Ability for structured thought, methodical approach to problem solving.
Own portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives; Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China; Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead.
Assist the Senior Marketing Manager or RTAL to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business.
Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management.
Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target
Cross-functional TA leadership - across Field Force, medical, legal, regulatory, etc to get alignment
Input to the country OP plan
Interface with WWT to gain support
Prepare report for global & country level internal communication
Organization Effectiveness and People Development
Assist the senior Marketing Manager or RTAL to develop effective team structure to support the growth of business
Assist the senior Marketing Manager or RTAL to establish competency requirement for every marketing position and performance standard for the major market programs
For the portfolio lead, develop subordinates through coaching and training programs
Lead team in the portfolio (or big strategic brand) budget planning and control
Input to allocate and manage in the portfolio budget(or big strategic brand) , sales target and P&L
Lead portfolio or big strategic brand strategies and plan Review and actively contribute to brands plan and A&P allocation Lead the review of product life cycle management strategy with cross function team. Review the key Campaigns Development and execution, select best fitting modules for the portfolio and brand needs Interface with WWT to gain support on relevant TA or brand For the big strategic brand marketing manager Promo Meetings: Manage compliance review of materials Develop promotional meetings strategy (with senior marketing manager or RTAL)
s Validate brand-specific messages, design training (w/medical, regulatory)
s Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical
Develop the OP plan and influence sales targets and brand A&P allocations (with BU Lead, GCO , senior marketing manager or RTAL) Long-range forecasting (with BU Lead, senior marketing manager or RTAL) Revenue adjustments, as needed (with BU Lead, senior marketing manager or RTAL) Develop TA life cycle management strategy with senior marketing manager or RTAL and WWT
s Develop effective structure with senior marketing manager or RTAL and BU Head.
s Develop MKT team competency with senior marketing manager or RTAL
RTAL /Sales lead/Business Unit Leads (For big strategic brand, need to all sales team) Global Cross Function Legal Lead Market Access Lead Medical Affairs Lead Regulatory Lead GCO Marketing services, Business Analytics & Insights (BAI)
EDUCATION AND EXPERIENCE
Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English 5-8 years marketing experience with above18 months SBM experience
TECHNICAL SKILLS REQUIREMENTS
Indicate the technical skills required and/or preferred, as applicable.
Expect candidates to demonstrate these competencies (for portfolio marketing manager, more requirement need on people manager roles):
Demonstrates business acumen
Holds people accountable
Commits to "One Pfizer"
Builds effective teams
Expect candidates to demonstrate these commercial /management competencies
Marketing , Customer and Competitor Insight
Strategic and Operational Business/Marketing Planning
Data analysis, interpretation and communications
Performance and Program Metrics
Exceptional interpersonal skills
Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)
Exceptional prioritization -among/across brands, resource-constrained context;
Proficiency in the local language as well as English proficiency
N: Not Applicable - 不适用 (China)
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.