Pfizer Sub in Budapest, Hungary
Role Profile Sub-Cluster Commercial Strategy Manager CZ-HU-SK
Reporting To Oncology Sub-Cluster Lead CZ-HU-SK
Date April 2019
Responsible for representing the oncology portfolio in building innovative access solutions across the Sub-Cluster and accountable for managing the associated revenues and OPEX.
The Sub-Cluster Commercial Strategy Manager ensures the execution/roll-out of the external stakeholder and access strategies, and any customized tactical initiatives across the Sub-Cluster developed by local Oncology BUs, EE Cluster and the Global Commercial Teams.
Steers the cross-functional team in Czech Republic, Hungary and Slovakia through the development and/or implementation of best in class access strategies including compelling and differentiated product value propositions, distribution and dispensing strategy, and pricing and affordability strategies, that meet business needs in the Sub-Cluster and which are aligned with Eastern Cluster strategies.
Responsible for brand/portfolio growth and associated revenues by managing risks, identifying opportunities and making timely decisions that maximize the Oncology business potential. Ensures timely updates to asset/market assumptions and maintains vigilance for any changing / marketplace dynamics. Collaborates with sub-cluster CSMs, local Health&Value and Corporate Affairs teams to ensure appropriate resources are deployed to meet brand, business units and corporate goals.
Leads to ensure seamless integration of global strategy into country businesses, acting as key commercial liaison between countries and global market access teams. Shares country needs and insights with regional team as a key input into regionally developed strategies and activities. Involved in regional work streams and meetings as required.
Accountable for clearly defined assumptions for the tumour areas which are basis of the development and execution of the oncology BU operational plan.
Accountable for ownership of brand/portfolio PCR Business Case preparation across the Sub-Cluster.
Accountable for driving collaboration with CSMs and H&V teams across the Sub-Cluster in development and integration of the market access strategy into all stages of brand/portfolio planning.
Accountable for the planning, spending and controlling local budget as agreed for areas of responsibility. Demonstrate compliant use of financial systems and processes.
Accountable for gross-to-net management by guiding pricing, contract and reimbursement strategies
Develops patient focussed access strategies/initiatives for respective disease area/tumour type(s).
Seeks and develops customer and market insights through direct customer contact at 1:1's, meetings and congresses.
Drives and implements compliant external stakeholder facing activities which are aligned with local customer needs and marketplace insights. Identifies relevant opinion leaders, medical societies, cooperative and study groups and uses this core stakeholder group to form the basis of local strategic and tactical initiatives. Responsible for ongoing maintenance and development of this group.
Provides appropriate level of support to market access activities, as defined by Oncology Sub-Cluster Lead
Drives cross functional plan to shape change and direction of national healthcare policy and develops initiatives to positively influence the environment.
Ensures brand is maintained on national reimbursement list and that appropriate strategies are developed that results in long term inclusion on listing/reimbursement.
Supports and shapes HTA submissions to relevant bodies in country and ensures that programmes are in place to build widespread advocacy for the brand.
Translates national policy for local field and account teams to ensure that brand strategies are aligned to the newest HC system structure and that local policy is optimised for tumour area.
Leadership of activities across functions (medical, sales and access), where collaboration is needed to achieve success.
Ensures compliance with all regulations, codes of practice and SOPs across all marketing plans and activities
Demonstrates Patient First and OWN IT on a daily basis and drives cross-functional teamwork in line with this culture. Engages in straight talk and encourage others in the XFT to behave in this manner.
4. Skills, Knowledge, QUALIFICATIONS, Experience
Thorough understanding of Oncology customer environment
Identification of opportunities to align with customer needs to drive Eastern-European and country strategy.
Degree level qualification in marketing or business with a proven track record in science or medical; science or medical background with proven business acumen
Minimum level of 7 years pharmaceutical experience in innovative access solutions and sales/medical/marketing
Ability to develop customer value proposition and messaging to drive brand revenues
Proven record in project management and delivering on budget and time, including knowledge of country implementation costs.
Relationship management; demonstrated track record of ability to influence others without authority.
Proven track record of effectively working in a matrix multi-cultural organisation desired.
Proven ability to facilitate open discussion and debate amongst key stakeholders and build internal and external relationships through partnering, anticipating needs and fulfilling expectations.
Works towards common goals by supporting, encouraging and sharing information with colleagues.
Experience of accurate revenue forecasting and assumption generation.
Demonstr-ate Patient First and OWN IT culture traits.
Ability to deal with ambiguity in the face of decision making.
Develop and champion new ideas and questions the status quo.
Ability to balance short term needs and long term vision.
Ability to analyze, define and convey complex concepts and strategies in verbal and written formats to demanding audiences (internal and external).
Strong interpersonal skills required as well as excellent communication and presentation skills.
Positive "Can do attitude" with self motivation, energy and drive
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.