Pfizer (Sr.) Brand Manager in Beijing, China
(Sr.) Brand Manager
Own execution of brand tactics. Drive brand to achieve earnings and revenues objectives, support to develop brand strategy, forcast LRF & P&L. Interface with medical, GAMA and other functions as supporter.
- Execution of brand tactitcs
Execute brand strategies to market needs, and define priorities for responsible brand
Manage agencies for brand promotion need (budget, scope, timing, and quality of project)
Forecast brand performance and track progress towards target
- Develop brand promotional materials and training
Develop brand DA, promotional slides, publication if needed and internal training materials;
Train Field Force on product positioning and prioritization
- Lead to develop brand plan & management & cross-functional leadership
Analyze market trend, competitors situation to support developing brand strategy;
Explore customer insight and brand value proposition to support developing brand strategy;
Track progress towards brand target timely;
Support cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc.
Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
- Develop product life cycle management strategy
- Working with Marketing manager to develop brand life cycle management strategy
Flawless execution in marketing activities and manage project independently;
Develop brand promotional materials and internal training materials;
Develop product life cycle management strategy with cross function team.
Actively participate campaign development;
BP plan and brand A&P allocation.
Op Plan and influence sales targets;
Develop marketing mix & POA with innovation;
Validate brand-specific messages, design training (w/medical, regulatory, and training department)
Develop awareness campaigns, congress content (w/ KOLs) in partnership with medical communication department
Interface with cross-functional team;
RTAL /Sales lead/RSIMs/LSOs
Market Access Lead
Medical Affairs Lead
GCO Marketing services, Business Analytics & Insights (BAI)
Customer Marketing roles
EDUCATION AND EXPERIENCE
Bachelor degree in Medical or Medicine, Master degree and MBA preferred
Fluent oral & written English
3-5 years marketing with above 18 months BM experience or sales RM experience
TECHNICAL SKILLS REQUIREMENTS
Indicate the technical skills required and/or preferred, as applicable.
Expect candidates to demonstrate these competencies:
Commits to "One Pfizer"
Expect candidates to demonstrate these commercial /management competencies
Market, Customer, and Competitor insight
Strategic and operational business/Market planning
Data analysis, interpretation and communication
Performance and program metrics
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research